Yoga Brand Comparison Essay Example | Topics and Well Written Essays - 250 words

Yoga Brand Comparison - Essay Example Besides, the post underscores Marika Company’s diversity that extends to children wear hence time saving as wears of all consumer categories are available under one roof in a superior brand. The idea of the writer on coming up with an improved line of apparel is consistent with the consumer demand trend that emphasizes flexibility, light weight and strength. Exercise clothing are becoming a significant part of daily life hence the relevance of the post (Hitzmann 54). The viewpoint of this writer is sensitive and a welcome as it considers the aspect of environment. The post emphasizes the aspect of eco-friendly products of Barefoot Yoga Company. This is in line with contemporary marketing strategy and ethical business practices. It is worth to note that eco-friendly products meet the global campaign needs on sustainable growth and climate change management. The writer is therefore emphatic on this concept and relates it to the ongoing debate on global climate change which is attributed to environmental degradation (Corrett,et al.43). The experience of Yoga is a key factor into Barefoot Yoga company products. On Marika Company, the post explores the significance of a company website that eases the work of the consumer in choosing among variety. Besides, website is in tandem with the overriding online marketing idea hence its relevance. Gender sensitivity of Marika products and its profound fitness aspect put it ahead of the park. This post is positive in the sense that it creates awareness on the comfort factor when it comes to buying clothing for exercise and Yoga experiences. The opinion of the writer on creating a personal line that caters for long lasting, flexible and sweat absorption is a desire of many hence the validity of this post’s

Colgate Segmentation Essay Example for Free

Colgate Segmentation Essay Concept of Working Capital Working capital refers to short-term funds, need to meet operating expenses. It refers to the funds; to finance its day-to-day operations. It is concerned with current assets and current liabilities. If a firm can’t maintain a satisfactory level of working capital, it may become insolvent or bankrupt. Broadly there are 2 concepts of working capital, such as: 1. Gross Working Capital (Quantitative Concept) 2. Net working Capital (Qualitative Concept) Both these concepts of working capital have operational significance. The two concepts are not mutually exclusive. The ‘gross concept’ emphasizing the ‘use’ and the ‘net concept’ emphasizes the ‘source’. 1. Gross Working Capital The total current assets are termed as the gross working capital. It is also known as quantitative or circulating capital. It refers to firm’s investment in short term assets such as cash, marketable securities, accounts receivables, prepaid expenses, inventories etc. Significance a. Optimum investment in current assets. -: Inadequate working capital leads to insolvency and excessive will lead to less profitability. Financing of current assets. -: If funds arise it should be invested in short term securities, don’t keep it idle. 2. Net Working Capital The excess of current assets over current liabilities represents net working capital. It may be positive or negative. Net working capital indicates the liquidity of the business. Significance a. Maintaining Liquidity Position-: Current assets help in meeting financial obligations. Generally for every one rupee of current asset there should be one rupee of current liability. b. Extent of long term capital n financing current assets-: If there are Rs 100000 current assets and Rs 75000 current liabilities then NWC is Rs 25000, and it supposed to be financed from long term funds. Efficient management of working capital involves control over the current assets and current liabilities, which are the main components of working capital. 1. Components of current assets: Currents assets are those, can be converted into cash within a year. It consists of cash, marketable securities, inventories, debtors, prepaid expenses. 2. Components of current Liabilities: Current liabilities are those to be paid in a year. It consists of creditors, short-term borrowings, taxes and proposed dividends.   To ensure optimum investment in current assets. †¢ To ensure adequate flow of funds for current operations. †¢ To speed up the flow of funds. †¢ Maintain liquidity and profitability. Maximize shareholders’ wealth possible only when there is sufficient return. †¢ Discharge day-to-day liabilities. †¢ Protect the business from adverse effects in emergencies. †¢ Determines the relevant levels of current assets and their efficient use. To sustain sales activity. Sales don’t convert into cash immediately. It needs time to collection of cash. For maximization profits or minimize working capital cost and maintain balance between liquidity and profitability, we need to maintain a balance in working capital. It should not be excessive or inadequate. Firm should manage adequate working capital to run its business †¢ Excessive working capital means idle funds which earns no profit. †¢ Inadequate working capital disturbs production and weakens the firm’s profitability. Danger of Excessive Working Capital †¢ It results in unnecessary accumulation of inventories, which lead to mishandling like waste, theft and losses. †¢ It is indication of defective credit policy and slack collection period. This leads to higher bad debts that reduce profits. †¢ It makes managerial inefficiency. †¢ Accumulation inventories tend to make speculative profits grow. This type of speculation makes the firm to follow liberal dividend policy and difficult to cope up with in future when the firm is unable to make speculative profits. Danger of Inadequate Working Capital: It declines growth because it’s difficult to undertake profitable projects for non-availability of working capital. †¢ Difficult to implement operating plans and achieve firm’s target. †¢ Difficult to meet day-to-day commitments. †¢ Inefficient utilization of fixed assets. †¢ The firm unable to avail attractive credit opportunities. †¢ Firm loses its reputation. The continuing flow from cash: to suppliers: to inventory: to accounts receivables and back into cash is operating cycle. 1. Operating cycle for manufacturing firm: ` Stock of raw material is held in order to ensure smooth production. Similarly stock of finished goods has to be carried out to meet the demand. 2. Operating Cycle of a Non-manufacturing Firm Non-manufacturing firms are wholesalers, retailers, service firms. They will have the direct conversion of cash into finished goods and into cash.

Marketing Strategy for Print Media

Marketing Strategy for Print Media 1. Introduction and Background About print media it is said that action people do in their daily lives, their sayings and the style adopted by them to say something is actually directly influenced and affected by their readership activity of news paper, whatever they read in the newspaper and see, it affects their actions. And this would be very true to say that print media was and is the major factor in developing and promoting the popular culture, few years back book reading was a very popular activity and was a very influential source for educating people. If we analyze in the recent history of media, it would be very difficult for us to ignore the importance and impact of the print media in peoples lives. Media is basically categorized in two famous segments named as print media and electronic media, electronic media is the one using electromechanical energy to give access for its contents to customer or target group, initially it was in the form of audio, video, multimedia presentation and CD ROM etc. now wit h passage of time becoming more advance in the form or more digital. Now the static one which is mainly print media, and this also very often use electronics to produce the contents but actually do not use electronics to be delivered to the end user or customer. News papers are actually customary publications of the contents like news, advertisements and entertainments etc. The total number of daily news papers around the world in 2007 was 6580,and about 395 million copies daily had been delivering at that time, but after global financial recession of 2008 a very significant decrease in the circulation of news papers and advertisements was seen. Global recession was not the only factor, a rapid growth in digital media and online alternatives to print media are also the root cause for this decline. And how come it is possible for us to ignore print media as it has contributed a lot to update the people about news and without any doubt it has the power to change the trend or to make the trends like fashion, food and other cultural programs. In this marketing project I have tried to establish that what is going to happen with print media in the future, which was and is a very powerful source for providing knowledge and to keep them up to date about what is happening in the world. And off course this is very unfortunate that print media in the current date is going towards decline at a high rate, a lot of reasons are there which have made the situation of print media like where it stands today. In this report I have tried to establish from different school of thoughts the future of print media, and their perspectives are mentioned about reasons that print media is suffering today, and what are the possible solutions and strategies print media can adopt to come out of this situatio n. 1.1 Case Study over Berlingske newspaper As a case study I have chosen Danish daily news paper Berlingske which is owned by a largest news publishing group Berlingske media. Among many other brands berlingske daily news paper is also a product of Berlingske media,1749 was the year when the foundation of Berlingske media were laid down, and at that time it was published for the first time. The history of Berlingske Media has a long story of success, and truly they are proud of it and have a big influence from the level of nationwide to local level titles. In 2011 the group has reached to the age of 261 years, and from Jutland to Sealand group is well-known, and group has its headquarter in the center of Copenhagen. Until the date group has the 2850 employees working for it, 1100 out of them employed in the head office. Today after a long struggle Berlingske media is now able to deliver the contents for web, radio, web-TV and print etc. Berlingske media has successfully produced very famous brands; some of them are Berlingske, B.T, ErhvervsBladet.dk, Urban, Dagbladet, Holstebro, Folkebladet and etc.Berlingske media today is in the position that they are producing and publishing 11 daily news papers national and regional, and about 47 local weeklies. Along with this group is also publishing one free news paper, one weekly newspaper and one weekly magazine. Berlingske media has developed more than 60 websites, and have the opportunity of web services, they are also owner of one web shop and are currently having five mobile sites. About 200 Medias are working in the country under the group. Activities of Berlingske media are not limited only to the extent of producing and publishing but also it has produced its own press and has the facilities of printing and afterwards has the services of distribution . Total revenue generated as a result of these activities was 3583 m DKK in 2007. So this is not very strange to say that group has created a capacity for reaching up to 2.5 million Danes every week, this is a brief introduction and history about the Berlingske media group but important to mention here is that further in the report focus will be particularly on the Berlingske news paper which is truly one of the famous brand of Berlingske media. 2 Problem Definition and Objectives 2.1 Aims and Objectives To establish the opinions about future of print media from different school of thoughts, and to identify what changes in the strategies might change the situation. Aims of this report basically are mainly two, firstly to highlight the current situation of the print media and its future, secondly to some extent identifying the benefits and some possible successful strategies which might change the situation for print media. As it is already mentioned that as a case study Berlingske daily news paper has been chosen, so the main objective of this report is to purpose a possible marketing strategy for print media of Berlingske, so that it can be able to maintain its competitive advantage and leadership. 2.2 Research Question At the quite initial stage prior to this research project in a session we were asked by our supervisor Andreas to work together in group for the selection of the research topic, so all the instruction that were taught to generate the ideas and then turning the ideas into research question and objectives has been taken into considerations. For instance in the capability section it is mentioned that access to data is would be easy or not, as the author is an employee of a distribution company which delivers paid newspaper at night. So it was not a complicated matter for making a survey to get the data. So in the light of individual advice session with supervisor and theoretical work I have made my research question or the problem statement as follows. 2.3 Problem statement What would be the future marketing strategy of Berlingske newspaper to sustain itself in the presence of electronic media? 3 Conceptual framework 3.1 Literature Review After the World War (ii) like many other countries in Denmark news papers declined rapidly but particularly in the recent years the ratio was too high to decline and that is from 1,600,000 per day circulation to 1,130,000.Among almost 32 daily news papers Berlingske news paper is most prominent figure in the context of newspaper circulation. Berlingske media which is owned by a UK based Mecom Group plc has maintained its position in the industry after having different activities of mergers and alliances with other newspaper companies. Decline can be significantly analyzed as in 1993 74 percent of the mature population is been reading one newspaper daily, it decreased in 2006 to 72.5 and in 2008 it was 68.9 percent(Jauert, 2010). Danish daily news papers had a very sever war for the advertising revenue in the past, which resulted in the loss of revenue for many companies as they trapped in the competition and tried to lower down the prices and finally got a big loss. In 1995 Danish newspaper were sharing 35 percent of the overall advertising market which was in came down in 2005 with 27 percent and in 2008 it became 19 percent. And this situation developed because of the main route cause of internet advertisement (Jauert, 2010). As a solution to the problem Berlingske media now changed the strategy and started to publish two of the free new newspapers, and the loss for publication of these two was about 1 million DKK every day. They also had been affected by the major pronlem of the distribution for these papers, and many of the free news papers could not survive because of the decreasing revenue from advertisements and also because of having great difficulties and cost problem in distribution. A common distribution company was founded by â€Å"MetroXpree† and â€Å"24Timer† in 2007 (Jauert, 2010). Here its important to mention that in regards to paid news papers Berlingske here adopted the proactive strategy or in other words strategy is called first mover advantage,the cocept is presented by Vaccaro (2009) who mentioned two strategies,one is called proactive or assertive and the second is described as reactive or defensive approach,the difference between these two is the implementation of the strategy according to the changes happening around in the environment. Second one becomes activate when changes in the form of threat or opppurtunity already occurred, but in the proactive approach company has to be active before some thing from the external environment happened. So talking about Berlingske media it is very clear that they preferred the proactive approach as free launching of news paper Urban represents their activity. Then another free news paper comes in the market called Urban which is product of Berlingske Media, and statistics revealed by Dansk Oplagskontrol(Danish Bureau of Circulation) of 2008 showed that 15 weekly and 49 monthly magazines were there in the market, and according to Jauert weekly magazines were distributed in 1.8 million copies in 2008 whereas in the same year 1.140 monthly magazines were distributed. But this ratio has continnuosly been decreasing and as a result in 2006 it was 1.6 million for weeklies and 1.3 for monthlies and further in 2008 it became 1.4 million for weeklies and 1.3 million for monthlies and quarterlies (Jauert, 2010). It is now very clear that and also its been proven that print media is not off course dying but on the other hand growing worldwide, there is no doubt that digital world has captured most of the media and this is said to be their age but even in this situation print can not be avoided. The print media market now started offering a variety of product and is mainly divided into two broad categories which are respectively commercial printing and periodicals. Commercial printing is often used on some occasions context for example making of broachers and cards etc. but the periodical printing includes the products in the routine like newspaper circulation and magazines etc. (Kipphan, 2001) Today the business publishers are having a very bad advertising sales and the economy in many recent years could not contribute to the publishers, so to achieve the success in this digital era it is very important for publishers to come with variety of products and services, so they can fulfill the demand of the reader as well as of advertisers. (Jim Kilmetis, selling communications Inc, Future of Print,2004). Recently a new terminology has been introduced about the integrated media and marketing models, but to make this new model on the way of success and for the purpose of implementation it will obviously be a need of skilled and broad minded people. The fact of the matter is that there are off course some problems which readers and publishers face when using print publications, for readers the problem is that they can not be well addressed to the information they want acquire, from advertiser point of view after having a campaign for anything it is not possible to measure the affect. (Jim Kilmetis, selling communications Inc, Future of Print,2004). But in this kind of circumstances would it be possible to for print publishers to make a solution to the problem, and the answer is yes, off course they can have the opportunity of zero based assessment where they can understand to what extent their information structure is dependent on the print and advertising and what strategies can be adopted to align them in current market place. Not only this they also have a big advantage of technology to use for the progress on integrated media and marketing. Today technology became so fast that publishers can be able to control all medias by using an integrated platform. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). To achieve the success in the current date it is of vital importance for the publishers to make a shift, change is now necessary expertise are required to bring that change, it would be considered that what is demand of people how they want to acquire the information. Time is changed today, old models and theories are no longer very fruitful and now according to the changing environment many publishing companies have their websites to meet the competitive edge, as they are offering related services through these website but important point is to consider all this as an initiative. Internet features must be used for the purpose of distribution and other stages of the traditional publications. (Jim Kilmetis, selling communications Inc, Future of Print, 2004). 3.2 Other Concepts from Related Work Here another perspective comes from Schibsted, a Norwegian news paper, this is said about it that if they would like to greet anyone visiting them, it is hand operated printing press which was actually bought by the founder of this group Christian Schibsted in 1856.This was initially established for only the purpose of printing, mean printing for others, but later on it started to make its own publishing, now the point which is to be noted that there is no doubt that the company did not compromise for presenting their machine as a proud for them, but even then this is also the fact of the matter that they are now trying to run away from the print. As they got a loss in having activities in the print publications, And like many others they also adopted the policy for being online and got 35 percent of the operating profit after activating online activities. (The Economist, 2006) The news paper industry after the success news of Schibsteds started to join their footsteps, as industry was declining day by day, but this successful experiment of being online by Schibsteds changed the environment to a great extent. Schibsteds actually developed a web site for their established news paper industry and also many others like Sesam a search engine comparable with Google etc. But if talking about the news paper industry particularly then the situation is very alarming that even Schibsteds seemed like hopeless. (The Economist, 2006) Ron Miller suggests that if we analyze and compare the situation in the context that in the past if we wanted to establish a set up for the news publication or for the magazine production, that was clearly meant to have a good resources and wealth to do that, he mentioned that in the past news paper industry had been relied very much to make the news paper available for us, and they got a lot of benefit out of this. But today the situation is changed totally. (Miller, 2009) Miller further describes the situation in the way that today it became very easy for any kind of content publications to deliver it online. There is no need of big staff and large set up like a factory process to achieve this, not only this it is very obvious that ad dollars is moved to internet now. And now this is happening in a very speedy process that now we get the news right after it occurred. So due to these circumstances now the situation is happened to be like that newspaper industry failed very badly. Considering the 2009 statistics of FOLIO 279 magazines were closed, and only 77 became possible to launch,105 newspapers were closed in the start of 2009.This is not the case only with the small business of newspaper industry, it happened with large companies as well, for instance New York Times is rapidly declining towards destruction and has come to the level that they now considering to sale their Manhattan headquarters. (Miller, 2009) Dan Haight described a particular segment of advertisement that advertisers became very smart today, as they dont hesitate to adopt any kind of medium to reach their consumer. He feels that this is very possible that advertisers will used to go at the door steps of their consumer and ask for the consumption in very near future. Further He described the situation about the future of print media that it has to focus on the advertising, Haight believes that in future off course print is going to play an important role, the only need is that print media should be able to carry the messages from the advertisers and at the same time advertisers would have to keep in mind that they advertise exactly what consumers demand is and at the appropriate time when consumer really want to consume this. Because as technology becoming advance day by day, the consumers are getting more empowered so in this situation there are almost no chance for advertisers to make any mistake or error. (Haight, 2005) According to Gene Gable the defenders or the supporters of print media are always been arguing that print media due to its nature of giving the impression of touch will not lose its position with other medias of digital world.Defenders of print media said that you can take the news paper with you into bathroom,but at the same time from other side very comprehensive answer comes that off course is true what is been argued by supporters but what about the new generation who is coming with the digital world. And after analyzing different surveys and statistics here Gable describes the situation about the current existence of ours, according to him the situation of print media decline is more sever among the kids and in the age group of 65, He further explains that may be they are very much used to for the internet, they buy a very few news paper today. (Gable, 2007) Gable also mentioned that predictions of Dire publications about the sever decline of news paper industry were quite true as many of the analysts showed that this situation can be even worst. In America the decline in the newspaper industry circulation was 2.8 percent daily and 3.4 percent on Sunday, if talking internationally the trend is also downward as in the biggest newspaper industry of China the revenue by ad decreased by 15 percent and also the ratio of newspaper readers decreased very much about 1.3 percent since 2003 and it was said by government that industry is entered an ice-age. The case with the developed and established industries is also not very much satisfactory, as in Germany the ratio of circulation declined by 9.35 percent, in France by 5.7 percent ,Italy 4.49 percent, Netherlands 11.13 percent, Denmark 11.5 percent and the united kingdom 12.5 percent. (Gable, 2007) In another article by Ron Miller suggested that with passage of time media companies are caught up with recent changes that are brought by internet. Ron believes that if old media companies do not update themselves with these changes of recent history, they will become late in the game as this is very obvious that these rapid changes and the internet enabled media knows better delivery channel than old media. According to Miller problem actually occurs when old media companies treat the new digital world as a different thing to them, they separate internet from their traditional media. But author believes that this is wrong mindset as according to him they can open new horizons of success if they work together. He made his case strong by giving two examples; one of Greyson Chance who uploaded a song by playing a piano, other one is of Dave Carroll who also made a YouTube video of his song â€Å"United Breaks Guitars†. In both cases author describes that when were being picked up by the print publishers and TV, their views turned in millions, finally Miller concludes that if the old companies want to be on the path of success then it is vital for them to understand the different ways for combining with digital delivery channels (Miller, 2010). 3.3 SWOT Analysis To reshape a strategy for any company or to make a totally changed new one, it is very important to understand about the capabilities required to achieve the goal.SWOT analysis actually tells us about the health of a company and that where do it exist, this cannot be used to plan a new strategy or to give the solution for any existing deficiency in the organization. SWOT analysis is quite helpful in identification of problem area so it became easy for the people in management to take the decision accordingly. SWOT analysis consist of four parts to make an analysis of adopted strategy of any company, and to make this analysis successful and objective, this is required that company dont hesitate to be a critic of its own. And adaptation of such an analysis might lead the company to understand the areas where they are powerful and so they can emphasize on these areas to utilize the opportunities they can have. SWOT stand for strengths, weaknesses, opportunities, and threats. Two of them are the internal to the company, strengths and weaknesses is actually a measurement of where company does exist currently, whereas opportunities and threats are the external factor to company, after this stage of identifying and examining the both factors, then companies might be able to analyze them to make a balance between these factors. Strength of a company is very important to identify as it might be possible that company could not realize that what is they are good at, which is actually their strength, what are the key factors making company on the way of progress. Similarly the weakness is an area of the company where company is not performing well, it is important in this regard that sometimes misinterpretations of the things might lead a company toward a problem, misinterpretation means that something which was really important to the company but perceived as less important and could not be focused. But opportunities are some external factors happened in the environment that becomes favorable to your business, these factors extra ordinarily affect the business strengths, weaknesses, and threats and are helpful to improve the business. Threats are the external conditions that are not in favor of business of company, while doing business it is not very unusual that business face different threats, theses might o ccur at any time. Now by keeping all this into considerations Berlingske news paper is been analyzed to have an understanding of its current performance and capabilities, so talking about the strengths first it has been analyzed that since the Belingske news paper and media is the largest and oldest in Denmark so it has developed a strong customer base, as with the use of new technologies and strategies now capable for reaching about 2.5 million Danes every week. News paper has developed a strong relationship with their customers by fulfilling the demands of their customer. Berlingske has been considering the customer relationship mangment strategy to build the long term loyal relationship. Another strength of Berlingske is demand of its print publication from a specific segment of its customers,these are educated people and have the know how of business and also people from elite class,as their demand for the print publication in spite of all the revolution in technology and digital online media can not be decreased.so this demand for the print publication is increasing as a strength of Berlingske news paper. Also Berlingske has strong infrastructure, as it is already mentioned in the introduction of case study part that Berlingske management owns aroung 200 medias, and 11 dailies and similarly magazines and weekly newspaper, so it has proven that they have the right capabilities to manage all this, and due to best practice of CRM strategy implementation they have the strength of direct interaction with their customers and changing the policies accordingly. Berlingske news paper is today after a long struggle is recognized in all over Denmark and now Berlingske is name of brand. And recognition of the brand is a very powerful strength for any company, because some times for the purpose of making balance in some hard times, brand name can be used to adopt a different strategy to generate revenue by new ways. Weaknesses for Berlingske print publication is mainly like many other print publications that with changing environment of the digital world,print is seemed to be as outdated technology, along with this in the long journey of Berlingske, it has been under many different leaderships, and as every new management would have its own goals and priorities. So talking about the opportunities of Berlingske it is vital to mention that with the revolution in the online technology and digital media there are many positive outcomes for Berlingske print publication, first of all now with advancement in the technology it became easy and also very cheap for direct marketing with the customers, as it has been mentioned in case study part that berlingke group has developed more than 60 web sites,so to get a subscription for any willing customer it became very easy to do that just with click of mouse. So due to this more and more customers are being attracted. Also because of the advancement in technology and the use of computer has made Berlingske to produce their contents with a less investment or in other words cost is decreased to produce and deliver the content to the end user, and because of technology enabled factors bugdt with out any doubt is increased, that is a necessary element to maintain the competitive advantage for Berlingske. Regarding the threat one thing which I feel is necessary to mention that there was an opinion from one anayist that income which print publications have some times beomes equal to the cost for collecting news and other contents and then circulating and publishing them to the customers. So the actual revenue generator for print publications is advertisement dollar. So in the case of Berlingske this is also a threat that as advertisers now in this date increasingly prefer the online medium, so day by day this segment of decreasing advertisement is a biggest threat For Berlingske. 4 Research Methodology My project is a research based project. So I have to use some research approaches and methods or techniques to carry out this project. For this purpose I studied some books related to this topic. From these books I got the guidelines about how a research is conducted. First I would like to explain what is a research? Research is a systematic way to investigate the solutions of the problems. Research is not a single step but it is a brainstorming. It involves multiple steps that the researchers have to follow to conduct their research. I have also planned to follow the same research process to respond the research questions effectively. Through this process I was able to collect the data and then performed analysis based on that data. To get better understanding, research process is shown in the following figure. After exploring different research methodologies and techniques, I have made plan to use qualitative approach in my research project. This approach is suitable in a short period of time. This helped me to gather the data and find out the solution of the given research question. Under this approach I used different techniques to investigate the solution. 4.1 Literature review In this research project first I have planned to review the related literature in order to enhance my understanding on this area. I have planned to make literature review as the base of my research work. I studied and reviewed different articles, unpublished documents, journals and papers, books of different authors on the topic ‘Print media and electronic media. Literature is the best tool particularly in my area of research to get the optimum data within short period of time. It is an effective and cheap source for data gathering. Literature survey may provide a strong foundation for further research (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). â€Å"‘Literature refers to all available research on this subject and ‘Literature Search refers to the process of finding the material and a ‘literature survey simply describes the literature which exists (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). This technique produces reliable and consistent data which can be analyzed and generalized with more assurance. Thus the data achieved is easy to manage and further field work is not involved (Verma Gajendra V, Mallick, K, and Neasham , Perspectives and Techniques, 1998). I have carried out a comprehensive literature review to explore what has already been done in this area, what are the strategies that push a business towards upside. Based on the literature I have tried to produce a quality of data (Blaxter, Loraine, Hughes Christina, and Tight Malcolm, How to Research). 4.2 Informal discussion Informal discussion has been carried out for this research study. Informal discussion means no preplanned schedule and no formal layout. It can occur at any time at any stage. I conducted informal discussion with the colleagues that are doing business study or have some sort of business experience. From informal discussion I got many new ideas and new directions for this research work. 4.3 Conduct Survey Survey is an excellent and cheapest way to retrieve the data from the users. I have also planned to conduct the survey in my research work. This technique is supportive to further evaluate the results. For this purpose a questionnaire has been prepared under the light of data that I have retrieved from literature and informal discussion. Questionnaire is designed in a careful manner so that it is easy for the users to answer them. Questions are clear and close ended. There is no redundancy among the questions (Preece, J., Rogers, Y., and Sharp, H., Interaction design: Beyond human-computer interaction, 2002). Target users of the survey are those who are doing business study or having business experience and background. 4.4 Case study-Berlingske newspaper: Case study is a qualitative approach in which we further narrow down our research. Similarly I have planned to conduct the case study in my project. Initially I have explored such business strategies due to which print media can survive in the presence of electronic media. But further I have investigated business strategies that particularly supportive for Berlingske newspaper. Because, I have chosen Berlingske newspaper as a case study in my research work. 5 Data Collection After declination of print media there is a great pressure on newspaper and magazines companies. They are losing their business and their revenue is coming down. Marketers have changed their trend and they switch on to the digital media. They have built their own sites. To survive in digital environment print media needs to switch online and they charge for contents online as they are charging previously. But this is not successful effort as readers pay for only those contents which they cannot fine anywhere or which is hard to replicable. For its survival print media needs to adopt the following strategies. They have to focus on different ways and business techniques to enhance its revenue. 5.1 Build Deeper Relationships Leading marketers have strongly realized the power of digital media. They are expanding the boundaries of digital innovation and spending much more on own web sites, mobile applications, interactive kiosks in order to deliver more targeted contents to the consumers. The

A New Life Essay -- Creative Writing Essays

"So then Tom," his mother wept, "don't worry. I'll see you again." Tom was shocked, he'd never seen his mother cry before. Even when Dad left to help in the army, she had been very strong. "But-but Mum," he bit his lip, holding back his tears, "I don't want to go." "I know, don't worry," then she started to cry more heavily while singing "We'll meet again" to him, his favourite song. Suddenly, a whistle rang loudly through his head, so Tom reluctantly stepped on to the train, his name tag round his neck and watched while his mother grew further and further away until she was no longer visible through his tears. Tom calmed himself down and tried as hard as he could to find the positive points to this situation. Well, at least he was safe from being blown to smithereens. That was all he could think of. He wasn't even going to start with the negative points. "Hello there, "a small boy who looked about eight had just come into the compartment, "I can't wait, this will be great. Such a brilliant holiday, Dad said it will be fun. I don't know why he hasn't come with me, though." Tom hadn't the heart to tell him that he'd probably never see his father again. "My name's William, what's yours?" The little boy said. "Tom, nice to meet you William," he felt terrible, "so, do you know where we're going?" "No, but it will be good," said William excitedly. The door to the compartment slid open and a girl Tom's age came in. She was pale and looked very ill. She sat down and started mumbling to herself, tears rolling down her cheeks. "Why are you crying, "William laughed, "this is terribly exciting. Holiday!... ...acked. He got down off the tractor and let his hand fall on Tom's shoulder. "You're a genius lad," Mr Grundle's face broke into a smile, "oh lad. Thank you so, so much. Come on, let's get inside and back to bed." The next day, Tom woke up, got change and bounced down the stairs with a large spring in his step. "Tom," Mrs Grundle said carefully, "now, because of your parents, er, well, we've been asked to take care of you, would that be okay with you? We would be happy to take you in." "Of course Joan," Tom was actually pleased to be asked to stay. "You realise that you will have to stay for a long time, don't you?" asked Mr Grundle, "as I get older, I'll need more help on the farm, is that clear, Tom?" "That would be great," Tom knew he would be fine, Mr Grundle had just called him by his real name.

My Job, My Education

Electronic mail, instant messages, electronic documents and all other electronic records are a part and parcel of the world we live in today.   These are invaluable assets, if not resources for most organizations nowadays.   Organizations are required to safeguard these assets, given that a large number of electronic documents carry very important information.   Many electronic documents are also required by law, especially after the infamous accounting scandals that captured the headlines in the recent past.My organization, ABC, Inc., develops software products that capture, archive, and store all forms of electronic documentation and provide organizations with the ability to efficiently search and locate these documents on demand, should they be misplaced or deemed lost.   My major responsibilities on the job include designing software and orchestrating the development, quality assurance, and release activities; creating and maintaining the team project file, and managing t he time and resources for an ongoing project; and evaluating the evolving risks and communicating them to the upper management on a regular basis.An organization’s strategy is the foundation for the actions that its employees take to reach its goals.   This strategy must be aligned with the organization’s mission.   My organization’s strategy happens to be quality improvement, which is aligned with its mission to deliver high quality software products to its customers.   As an employee of ABC, Inc., I am proud to have an impact on the organization strategy, given that all the employees of my organization use this strategy as  he foundation of their actions.   In addition, I work on quality assurance, and hence, the impact of my work on the organization strategy may be considered greater than that of many others.My decision-making ability with the organization is also quite high.   After all, I am held responsible for the management of time and resour ces on the project that the entire organization considers extremely important.   What is more, I evaluate risks and communicate them to the upper management.   My organization relies on my evaluations and decisions to a certain extent.My EducationTom Kozicki, Director of Marshall's MBA Career Resource Center at the University of Southern California, has said that â€Å"Regardless of what is going on in the economy, the need for an understanding and mastery of business fundamentals will never change.†Ã‚   Perhaps this need is inherent in us all!In May of 2000, a year before I graduated with Masters in Computer Science, I had to choose between job offers from a start up technology organization and a well known software giant.   I chose the start up company at the time to become its fifth employee!   This decision called for a variety of challenges, including long working hours.   Had I joined the already established and popular software firm with over ten thousand emp loyees and successful processes in place, I would not have faced the challenges that I faced in the new company.The reason why I opted for the start up company was that I felt that I needed to have hands on experience with all pieces and parts of a technology company at the beginning of my career.   This kind of experience was only possible with a new company that would have been willing to trust and initiate me into all of its processes.   I required the kind of attention that the good old software giant could not have allowed me to get.I have never regretted my decision because the company that I joined permitted me to work on almost every aspect of software business.   I grew with my company and gained most necessary skills to start a business venture of my own!One of the most important customers of my company was a Japanese firm by the name of Matsushita Electricals (MEW), deploying my company’s software in almost all Asian countries.   Working closely with this c lient made me understand the Asian work culture besides the growing importance of Asian markets.After I finished my startup experience, I joined a mid-sized organization with software development and testing teams based in India, China, and Japan.   I was fortunate once again, for this time I was able to not only interact with the Asian teams but also to lead an offshore team.Today, I foresee my own career moving in the direction of Asian-American business, initially from a technical lead perspective and ultimately in a leadership role within the software industry, preferably with another start up organization.   This thought process has evolved from my past experiences in the software industry, and my perspective of the evolution and growth of the industry itself.Keeping in view the direction in which my chosen industry is headed, I believe that immense windfall gains and comparative advantages are in store for US-trained/thinking business leaders and managers in the Asian mark ets in the coming years.   I therefore seek to accelerate my career with great enthusiasm, trusting that an MBA degree from XYZ University would provide me with the ramp for my career at the same time as I continue to grow in my organization.I completed my Bachelors in Mechanical Engineering from a reasonably reputed university in India before doing my Masters in Computer Science in the United States.   I know that I bring my rich culture and heritage with myself into the MBA program.   My technical and management experience with Asian and American businesses will certainly be of great help to my colleagues in the program.   What is more, I love to socialize and to share my ideas, enthusiasm and energy with others.   This, I believe, is of additional advantage to all the people I interact with.Bibliography1. MBACareers. â€Å"Up Close and Virtual Interviews with Leading B-School – The Marshall School, University of Southern California.† Available at http://ww w.mbacareers.com (26 January 2006).2.The Mihalik Group. 2005, â€Å"Organization Strategy and Goals.† Available at http://www.themihalikgroup.com/consult_org_strategy.html (26 January 2006).

6 Forms of the Subjunctive Mood

6 Forms of the Subjunctive Mood 6 Forms of the Subjunctive Mood 6 Forms of the Subjunctive Mood By Mark Nichol Are you in a subjunctive mood? Then you should frame sentences in one of the six following forms. The subjunctive mood is used in cases in which what is expressed is not necessarily real, as opposed to the indicative case, which is applied to factual statements. The key difference is a change in the form of a given verb: Am or was is supplanted by were, be takes the place of are, or singular active verbs lose their -s or -es endings. In conversation, it is common for speakers to fail to distinguish between the moods, but in careful writing, the distinction must be made. 1. Counterfactual In this subjunctive construction, the writer expresses a notion contrary to fact, such as â€Å"If I were you, I’d return it to the store.† 2. Imperative In this class of the subjunctive mood, commands and demands are expressed: â€Å"I demanded that she walk away.† 3. Necessity This subjunctive form refers to requirement: â€Å"It is necessary that she fill out the form first.† 4. Proposition This category applies to proposals and suggestions: â€Å"We proposed that they reconsider the offer.† 5. Supposition In this form, the writer expresses a possibility: â€Å"If I were to accept the position, I’d have to relocate.† 6. Wish This type of subjunctive form deals with expressions of desire: â€Å"I wish that I were able to go back and do it over again.† The subjunctive case also survives in such idiomatic phrases as â€Å"as it were,† â€Å"be that as it may,† â€Å"be they [one thing or another],† and â€Å"would that it were.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How to Format a UK Business LetterCapitalization Rules for the Names of GamesThe "Pied" in The Pied Piper